Cultural differences when doing business in the Nordics and Switzerland

It is said that Scandinavians are so alike, and quite like the Swiss. This may be true to some extent, but one who has travelled in the Nordic countries (not Scandinavia!) may have noted differences in behaviour; not reaching the right person, never receiving an answer to an initial e-mail, getting stuck in endless meetings or having to negotiate over and over again, though a contract is in place.

In fact, there are quite some differences between the Northerners themselves and between them and the Swiss. Understanding these differences may help you when establishing a company in Zug or aiming for your first deal in Norway.

Switzerland Global Enterprise in partnership with the Nordic Chambers of Commerce are arranging a seminar on differences in business culture in Denmark, Finland, Norway, Sweden and Switzerland. Join us for an evening with open discussions and interesting remarks from our keynote speaker Anita Ekwall and our panel with long term experience in doing business in the Nordics and Switzerland.


Tuesday 12 June 2018, at 18:00


EF, Education First Offices

Bärengasse 25

8001 Zurich